At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the ...

The ability of these firms to collect masses of data about individuals allows them to target or personalise the adverts shown to a consumer, and so charge higher prices to businesses for that ...

Brand marketing was the foundation of my career. Identifying authentic consumer insights and using that as a basis to develop inspiring creative briefs and ultimately communicate with consumers for ...

The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Businesses gain detailed insights into their target audiences, facilitating the development of more effective marketing strategies tailored to specific consumer segments. This data collection ...

You’re witnessing a transformative era as software development and AI revolutionise marketing by providing enhanced data ...

The walled compound model offers several advantages including the flexibility to collaborate with multiple partners.

This is just a sneak peek at the thousands of consumer insights available to CivicScience clients. Discover more data.

To fill the role, the advertising division of Comcast has hired an individual with experience at both Major League Baseball ...

Nihal Rajan discusses Jockey India's marketing strategy, engaging with younger audiences, specifically Gen Z, its ...

Data brokering is a global and rapidly growing industry, expected to expand at a compound annual growth rate of 7.58%, ...

Advertising on Spotify amplifies the impact ... Providing granular insights into consumer behaviour in one of the largest markets in the world, the research findings support Spotify's ...