Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Once proudly emblazoned on whole bean bags, proof of a certain coffee producer's involvement can no longer be found. Which ...

You’ve probably been referring to the University of Utah ’s tribal logo incorrectly. Most fans call the popular symbol ...

A struggle is erupting over whether to change the name and logo back. What is behind it, and who should decide?

As a result of the fast turnaround, the PWHL opted for basic branding, which received a lukewarm reception from fans despite ...

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old ...

The issue with the brand's logo comes after the USPTO rejected Meghan's trademark application for the brand name, citing that ...

The 155-year-old food seller, which is most famous for its namesake canned soups ... But the word “doughnuts” still ...

To this day, announcers and sports pundits still call the team the Redskins, and the descendants of John Two Guns White Calf, who was prominently featured on the team’s logo from 1972 until 2020, want ...

Kyle Juszczyk wants to “get that ring," while his wife, Kristin Juszczyk, is aiming to reach fans with her viral designs.

Many famous logos use bespoke fonts ... Supreme has created a business out of slapping its name on hoodies using a heavy oblique variant of Futura in white on a red rectangle.