Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

In choosing a brand name that will have a positive impact on your brand identity, it’s wise to take the time to understand ...

Pittsburgh's new USL W League women's soccer team now has a name and logo. Donning the city's traditional black and gold ...

When people in the deaf community see a hand form a wide “G” in front of the temple and pull it backward, they instantly ...

You’ve probably been referring to the University of Utah ’s tribal logo incorrectly. Most fans call the popular symbol ...

A struggle is erupting over whether to change the name and logo back. What is behind it, and who should decide?

As a result of the fast turnaround, the PWHL opted for basic branding, which received a lukewarm reception from fans despite ...

Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old ...

In a process nearly a year in the making, the Professional Women’s Hockey League on Monday unveiled the nicknames and logos ...

While Portland basketball fans are daydreaming of picking JuJu Watkins in the WNBA draft in two years or signing Oregon Ducks ...

The PWHL rolled out the full branding for its "inaugural six" teams ahead of the 2024-25 season on Monday. The teams have ...