Using buyer personas to set pricing creates unnecessary complexity in a software company’s packaging and pricing.

If you want to revolutionize your relationship with your audience, follow this eight-step process. This framework is ...

The key here (as with all marketing, really!) is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their wants and needs. 72% of consumers ...

Bridge the gap between online and offline shopping experiences. See how SEO, UX and CRO principles boost in-store conversions.

Intentsify's Buying Group Intent revolutionizes B2B marketing and sales efforts by providing granular insights at the persona-level.

Before traditional automakers became incredibly gung-ho about electric vehicles, the Elon Musk-led Tesla  (TSLA)  was the de ...

Here are some of the most common scam types to watch out for: Imposter scams, or impersonation scams, involve attackers ...

RADCam introduces multiple AI personas that autonomously interact with individuals approaching or at home entryways.

Four people have been arrested in Rochester during a "proactive undercover operation" aimed at people allegedly soliciting ...

Vice President Kamala Harris risks leaving negative perceptions of her uncorrected by avoiding the spotlight in the final weeks of the campaign.

Buying Groups Blueprint and Buying Groups Orchestrator drive improved efficiency and increased sales through stronger sales ...

Creates New Class of Intelligent Home Security CamerasDetroit, Michigan, Sept. 16, 2024 (GLOBE NEWSWIRE) -- Artificial Intelligence Technology ...